Best e-commerce marketplaces in Germany to sell on in 2023

Are you an ecommerce seller looking to break into the German market? Germany is one of Europe's most lucrative markets, so if you're serious about taking your business global then it should definitely be on your list. But with dozens of different options for selling online, how do you know which marketplace will give you the biggest bang for their buck? We’re here to help- in this blog post we’ll go through some of the best ecommerce marketplaces in Germany that you can use to get started selling there in 2023 and beyond. Read on for our top picks!

#1. Online marketplace in Germany: Amazon.de

Amazon is the largest online marketplace in the world, and it is also one of the most popular in Germany. Over 70% of Germans have shopped on Amazon at least once, and the site receives over 90 million unique visitors each month. Amazon offers a wide variety of products, including electronics, books, clothing, and more. Sellers on Amazon can choose to ship their products to Amazon warehouses or to customers directly.

#2. Online marketplace in Germany: eBay.de

eBay is another large online marketplace that is popular in Germany. The site has over 30 million unique visitors each month and offers a wide variety of products, including electronics, fashion, and more. eBay also offers sellers the option to ship their products to customers directly or to an eBay warehouse.

#3. Online marketplace in Germany: Otto.de

Otto is a German online marketplace that specializes in fashion and lifestyle products. The site receives over 20 million unique visitors each month and offers a wide variety of clothing, shoes, accessories, and more from both German and international brands. Otto also offers free shipping on all orders within Germany.

#4. Online marketplace in Germany: Kaufland.de

Kaufland is a rising star within the German online marketplace space. Kaufland makes it easy to sell a wide variety of products on their platform as a third-party seller. Their fee structure is like Amazon’s.  Kaufland has over 30 million visitors each month and therefore interesting to sell on.

#5. Online marketplace in Germany: Zalando.de

Zalando is a German online marketplace that specializes in fashion and footwear. The site receives over 18 million unique visitors each month and offers a wide variety of clothing, shoes, and accessories from both German and international brands. Zalando also offers free shipping on all orders within Germany.

Bonus Tip

Social commerce has been growingly steadily by over 20% year over year since 2019. In China already more than 50% of all retail sales come from social commerce and we see this trend in the west is also gaining traction. Sales channels such as Instagram Shopping, Facebooks Shops are definitely worth taking a look at!

Conclusion

You now know which ecommerce marketplaces are worth your time and effort in Germany. And if you want to make sure that you’re set up for success on these platforms, ChannelDock is here to help. With our order and inventory management software, you can rest assured knowing that your business will run smoothly as you sell on any of these German Marketplaces. Plus, we offer a free trial so that you can try out our features before committing to anything. Click here to sign up for ChannelDock and start using it to manage your inventory and orders today!

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