Scaling Smart: How Boxer Underwear Built a Modern, Multi-Channel Operation
Four years ago, Max and his co-founder launched Boxer Underwear with a simple mission: provide men with high-quality boxer shorts. The brand quickly expanded into a full men’s fashion line, offering everything from everyday essentials to seasonal styles.
The Challenge: Scaling Beyond Spreadsheets
In the early days, Boxer Underwear sold through a single webshop in the Netherlands and Belgium. Orders were tracked manually - using spreadsheets and even pen and paper. As sales grew and new channels like Bol.com were added, this manual approach became a bottleneck.
“We had big ambitions and wanted to scale fast,” Max explains. “But it was clear we couldn’t keep working like this. We needed automation and smarter workflows.”
The Solution: ChannelDock WMS
Through a recommendation, Boxer Underwear discovered ChannelDock. The platform’s ability to integrate seamlessly with multiple webshops, marketplaces, and carriers made it the perfect fit for their multi-channel expansion.
Here’s what changed:
- Switched from paper picking slips to paperless barcode scanning.
- Optimized picking routes, saving valuable time on the warehouse floor.
- Implemented batch picking, processing up to 16 orders at once.
- Gained real-time low-stock alerts for fast replenishment.
The Results: Efficiency at Scale
Today, Boxer Underwear operates from a brand-new warehouse in Zwartsluis, fulfilling over 120,000 orders per year. Their team manages multiple sales channels from one platform, with smart automation ensuring that stock, orders, and shipments stay perfectly in sync.
“We started with 0 parcels a day - now we’re at 120,000 per year. With ChannelDock, we’ve scaled without losing control,” says Max.
Looking Ahead
With ChannelDock at the heart of their operations, Boxer Underwear is ready for the next stage of growth. Their streamlined processes mean they can focus on what matters most - expanding their brand and delighting customers worldwide.