Cómo definir puntos de pedido para stock ecommerce
Crea un flujo práctico de punto de pedido para ecommerce multicanal: calcula la demanda, añade stock de seguridad y convierte el resultado en reposición con Stock Advice feature.
demanda diaria
riesgo proveedor
antes de roturas
Los puntos de pedido importan porque las roturas y el exceso de compra son caros cuando el inventario se reparte entre marketplaces, almacenes y proveedores.
Antes de empezar: requisitos
A reorder point is only useful when the inputs reflect how your ecommerce operation actually sells, buys and receives stock.
Export at least 30-90 days of sales per SKU. Use net fulfilled orders, not page views or gross marketplace traffic.
Record the real time from placing a purchase order to sellable stock being available. Include production, transport, receiving and quality checks.
Connect your channels and warehouse quantities so Stock Advice can compare reorder points with current available stock.
Paso a paso: definir puntos de pedido y stock de seguridad
Usa esta secuencia cuando necesites una regla repetible en lugar de una estimación en hoja de cálculo.
Elige el SKU y la ubicación
Set reorder points at the level where replenishment decisions happen: SKU, supplier and warehouse or fulfillment center. If one SKU sells from two locations, each location may need a different point.
Calcula la demanda diaria media
Divide recent fulfilled units by the number of selling days. Remove one-off spikes, stockout days and discontinued bundles so the average reflects normal demand.
Mide el plazo completo de reposición
Count every day between purchase decision and sellable stock: supplier confirmation, production, transport, customs if relevant, receiving, put-away and marketplace stock sync.
Añade stock de seguridad
Stock de seguridad is the buffer that protects you when sales run faster than expected or inbound stock arrives late. Increase it for seasonal SKUs, long lead times and unreliable suppliers.
Aplica la fórmula
Use the standard formula: reorder point = average demanda diaria × lead time + safety stock. Example: 8 units per day × 21 days + 40 safety units = reorder at 208 units.
Conecta el punto con compras
A reorder point should trigger a concrete action: create a purchase order, request supplier confirmation or move stock from another location. ChannelDock Stock Advice helps turn low-stock signals into replenishment priorities.
Revisa tras cada ciclo
Compare the forecast with what actually happened. If the SKU stocked out before inbound arrived, raise safety stock or re-check lead time. If stock sits too long, lower the point or adjust order quantity.
La fórmula para compras
The simplest reorder point combines how fast you sell with how long replenishment takes, then adds a risk buffer for real-world variation.
Un punto de pedido no es una previsión. Es el nivel donde esperar es más arriesgado que comprar.
Errores frecuentes
- Using sales revenue instead of units sold. Punto de pedidos need unit demand per SKU.
- Ignoring inbound purchase orders, reserved stock and inventory held for bundles.
- Setting safety stock too low for suppliers with variable lead times or minimum order quantities.
- Reviewing only total company stock while one warehouse or fulfillment center is about to run out.
- Not linking reorder points to purchase-order management, so alerts do not become supplier actions.
Hojas manuales vs. ChannelDock Stock Advice
A spreadsheet can calculate a reorder point, but it usually cannot keep up with live marketplace demand, warehouse stock and inbound delays.
Sin ChannelDock
- Buyers copy sales, stock and lead-time data into separate spreadsheets.
- Punto de pedidos go stale when marketplace sales or supplier timelines change.
- Low-stock alerts depend on someone checking the file before a stockout happens.
Con ChannelDock
- Stock, sales channels and replenishment signals live in one operational workflow.
- Stock Advice highlights SKUs that need buying attention before availability breaks.
- Teams can combine advice with stock alerts and purchase-order follow-up.
FAQ puntos de pedido
Guías y funciones relacionadas
Once reorder points are clear, connect them to live stock sync, alerts and purchasing work.
Sincronizar inventario entre canales
Keep marketplace quantities aligned with warehouse stock.
Leer guíaConvertir puntos de pedido en compras
Use ChannelDock Stock Advice to make replenishment less dependent on spreadsheet checks and more connected to live ecommerce stock.