B2B sales portal

Let B2B customers order themselves. Keep control before anything ships.

Launch a fully branded ordering portal for dealers, retailers, and wholesale buyers. Customers place structured orders on your domain; your team reviews, approves, and fulfills them in ChannelDock.

Included with every ChannelDock seller subscription—no extra module or per-seat cost.

Your branding & domain Approval before fulfillment Client file uploads
wholesale.yourbrand.com
Welcome back, North & Co.Order from your catalog
8
SKU-1842Core collection
€24.50B2B price
SKU-2081Retail display set
€89.00B2B price
SKU-3116Seasonal bundle
€56.75B2B price
Seller approval required

Replace email, Excel, PDF, and WhatsApp order intake without writing custom software

€0 extra per monthIncluded for ChannelDock sellers
Your branded domainCustomers order from your business
Approval built inConfirm or decline before release
Files stay with ordersPOs, artwork, specs, and more

Built around every buyer relationship

One portal, tailored to the way each customer buys

Replace one-size-fits-all ordering with a secure experience that respects each account’s assortment, commercial terms, and buying process.

Retailers & dealers

Make replenishment effortless

Let recurring buyers browse the products you make available and submit structured orders without waiting for a sales rep.

  • Dedicated client login
  • Branded product catalog
  • Approval before fulfillment

Key accounts

Honor every commercial agreement

Give each client their own portal access and keep customer pricing and order requirements visible in the workflow.

  • Per-client access
  • Client-specific pricing
  • PO and document uploads

Distributors

Scale wholesale across markets

Give international partners a dependable digital ordering lane without building a separate commerce stack.

  • Localized buyer experience
  • Structured high-volume orders
  • Central order and stock control

The customer experience

A familiar storefront for every wholesale order

Customers sign in on your domain, browse the products available to them, and submit a complete order without learning another back-office system.

Your brand stays front and centerUse your portal name, identity, and a URL your customers recognize.

Access stays customer-specificGive each client a secure login and control which products they can order.

Complete requests arrive togetherPurchase orders, artwork, specifications, and instructions stay attached.

4
Catalog Retail displays Counter display
SKU CD-2081 Counter display set
€89.00 your B2B price
Order unit12 items per carton
2 cartons
Your domainnorthandco.com/b2b
Client accessCatalog & pricing applied

From order taking to order enablement

Stop making customers wait for your inbox

Email, PDFs, calls, and spreadsheets slow buyers down and make every order a data-entry task. A connected portal removes the friction without removing your control.

Traditional B2B ordering

Every order needs a person in the middle

  • Buyers request price lists and stock by email
  • Sales teams retype SKUs, quantities, and addresses
  • Old spreadsheets create wrong prices and unavailable orders
  • Customers call for confirmations and shipment updates

With ChannelDock

Customers order while your team stays in control

  • Clients order through your branded portal and login
  • Every request enters a clear review and approval queue
  • POs, artwork, and specifications stay attached to the order
  • Approved orders follow standard or custom handling flows
Have a specific wholesale ordering flow? Bring your current process to a demo. We’ll map customer access, approval, documents, and fulfillment with you.
Map my B2B workflow

A complete self-service experience

Everything buyers need. Everything your team needs to stay in control.

The portal makes buying simple on the surface while ChannelDock connects the details that make B2B commerce complex.

Secure customer accounts

Give each organization and buyer the appropriate access without exposing another customer’s data.

Customer-specific catalogs

Control which products, variants, and collections each account can discover and purchase.

Agreed pricing

Show account pricing and commercial terms directly in the buying experience.

Fast product discovery

Help buyers find the right item by name, SKU, EAN, category, or familiar purchase history.

Approval before release

Review, confirm, or decline every incoming B2B order before it moves into fulfillment.

Files at checkout

Keep purchase orders, artwork, technical drawings, certificates, and instructions attached to the order.

B2B order documents

Generate invoices, packing slips, customs documents, and other paperwork from the same order.

Flexible order handling

Use standard pick and pack or a custom flow for pallets, production, and document-heavy orders.

Connected fulfillment

Send approved portal orders into the same stock, warehouse, shipping, and tracking workflows as every channel.

One connected order flow

From customer login to warehouse handoff

The buyer gets a simple storefront. Your team gets a clean, structured order that is ready for the operation already running in ChannelDock.

01

Customer signs in

Each client enters your branded portal with their own access.

02

They submit an order

Buyers select products and attach POs, artwork, specs, or instructions when needed.

03

You approve it

Your team reviews, confirms, or declines the order inside ChannelDock.

04

The right flow starts

Approved orders enter standard pick and pack or a custom B2B handling workflow.

05

Documents stay connected

Order files, invoices, packing slips, and shipment paperwork remain in one place.

B2B ordersApproval queue
Awaiting review12 3 new today
Ready to release8 Checked
Documents24 Attached
CustomerReferenceFilesTotalStatus
North & Co.PO-10482 2€2,486Review
Studio RetailPO-10479 4€1,240Ready
Westline BVPO-10475 1€4,918Review

Selected orderNorth & Co. · PO-10482

Your control layer

Review every detail before the warehouse starts

Self-service does not mean losing oversight. Every request arrives in a structured queue with the customer, PO reference, files, products, and handling requirements together.

Review the full request and supporting files Approve valid orders for fulfillment Decline requests that need correction Route orders into standard or custom handling

More than a standalone storefront

The portal is already connected to your operation

A B2B shop only solves the front end. ChannelDock connects ordering to the same product information, inventory, order management, warehouse, and shipping layer used by your other sales channels.

No disconnected intake toolPortal orders arrive directly inside the ChannelDock workspace your team already uses.
No order re-entryStructured B2B orders retain their products, customer details, and uploaded files.
No forced one-size-fits-all flowUse standard pick and pack or a custom path for pallets, production, and special handling.

Documents without the scavenger hunt

Every file travels with the order

Customer uploads, generated documents, and shipping paperwork stay connected from submission through fulfillment.

Purchase orderPDF
NORTH & CO.
Purchase order #PO-10482
Order total€2,486.00
Uploaded by customer
Packing slipPDF
Shipment B2B-002841
12 cartons
48 units checked
2 pallets
Labels generated
Generated by ChannelDock
Freight manifestCMR
NLDE
CarrierFreight partner
Packages2 pallets · 486 kg
Ready
Generated on approval
One order recordPO, packing slip, labels, invoice, and freight paperwork

Straightforward pricing

€0 extra / month

The B2B Portal is included for ChannelDock sellers

No separate portal module and no per-seat add-on. Standard ChannelDock subscription terms still apply.

  • Fully branded portal on your own domain
  • Client logins and customer-specific access
  • Order review, confirmation, and decline flow
  • Automatic documents and custom file uploads
  • Standard pick and pack or custom B2B handling

Already using ChannelDock? Log in to your account.

A practical path to self-service

Launch without rebuilding your entire business

Start with the customers and catalog that benefit most, then expand the portal as your team and buyers adopt the new workflow.

1

Connect your foundation

Bring products, stock, customers, and the operational systems you already use into ChannelDock.

2

Shape the buyer experience

Configure branding, customer access, catalogs, and the ordering rules your relationships require.

3

Invite, learn, and scale

Onboard a focused buyer group, refine the flow, and roll self-service out to more accounts.

Frequently asked questions

What teams ask about the B2B portal

Have a more specific ordering process? Book a demo and we’ll map it to ChannelDock with you.

No. The B2B Portal is included with every ChannelDock seller subscription. There is no separate module cost or per-seat add-on. Standard ChannelDock subscription terms still apply.

Yes. The portal can use your logo, colors, and visual identity and can live on a URL you control, such as yourcompany.com/b2b. Your clients order from your business, not from a third-party storefront.

No. Every portal order enters an approval queue first. Your team can review, confirm, or decline it before anything is picked, packed, or shipped.

Yes. Clients can upload purchase orders, artwork, technical drawings, product specifications, production instructions, certificates, and other files during checkout. The files remain connected to the order.

Yes. Repeatable wholesale orders can use your standard pick-and-pack workflow, while pallet, production, custom packaging, or document-heavy orders can follow a dedicated B2B handling flow.

Yes. ChannelDock can generate invoices, packing slips, customs documents, and other B2B paperwork from the order. Your team can also attach its own documents when a deal requires something custom.

Turn repeat buyers into self-service customers

Give your B2B customers a better way to order

See how ChannelDock can bring your customer portal, stock, orders, and fulfillment together in one connected operation.

Included for ChannelDock sellers—no extra module or per-seat cost.