Let B2B customers order themselves. Keep control before anything ships.
Launch a fully branded ordering portal for dealers, retailers, and wholesale buyers. Customers place structured orders on your domain; your team reviews, approves, and fulfills them in ChannelDock.
Included with every ChannelDock seller subscription—no extra module or per-seat cost.
Replace email, Excel, PDF, and WhatsApp order intake without writing custom software
Built around every buyer relationship
One portal, tailored to the way each customer buys
Replace one-size-fits-all ordering with a secure experience that respects each account’s assortment, commercial terms, and buying process.
Retailers & dealers
Make replenishment effortless
Let recurring buyers browse the products you make available and submit structured orders without waiting for a sales rep.
- Dedicated client login
- Branded product catalog
- Approval before fulfillment
Key accounts
Honor every commercial agreement
Give each client their own portal access and keep customer pricing and order requirements visible in the workflow.
- Per-client access
- Client-specific pricing
- PO and document uploads
Distributors
Scale wholesale across markets
Give international partners a dependable digital ordering lane without building a separate commerce stack.
- Localized buyer experience
- Structured high-volume orders
- Central order and stock control
The customer experience
A familiar storefront for every wholesale order
Customers sign in on your domain, browse the products available to them, and submit a complete order without learning another back-office system.
Your brand stays front and centerUse your portal name, identity, and a URL your customers recognize.
Access stays customer-specificGive each client a secure login and control which products they can order.
Complete requests arrive togetherPurchase orders, artwork, specifications, and instructions stay attached.
From order taking to order enablement
Stop making customers wait for your inbox
Email, PDFs, calls, and spreadsheets slow buyers down and make every order a data-entry task. A connected portal removes the friction without removing your control.
Traditional B2B ordering
Every order needs a person in the middle
- Buyers request price lists and stock by email
- Sales teams retype SKUs, quantities, and addresses
- Old spreadsheets create wrong prices and unavailable orders
- Customers call for confirmations and shipment updates
With ChannelDock
Customers order while your team stays in control
- Clients order through your branded portal and login
- Every request enters a clear review and approval queue
- POs, artwork, and specifications stay attached to the order
- Approved orders follow standard or custom handling flows
A complete self-service experience
Everything buyers need. Everything your team needs to stay in control.
The portal makes buying simple on the surface while ChannelDock connects the details that make B2B commerce complex.
Secure customer accounts
Give each organization and buyer the appropriate access without exposing another customer’s data.
Customer-specific catalogs
Control which products, variants, and collections each account can discover and purchase.
Agreed pricing
Show account pricing and commercial terms directly in the buying experience.
Fast product discovery
Help buyers find the right item by name, SKU, EAN, category, or familiar purchase history.
Approval before release
Review, confirm, or decline every incoming B2B order before it moves into fulfillment.
Files at checkout
Keep purchase orders, artwork, technical drawings, certificates, and instructions attached to the order.
B2B order documents
Generate invoices, packing slips, customs documents, and other paperwork from the same order.
Flexible order handling
Use standard pick and pack or a custom flow for pallets, production, and document-heavy orders.
Connected fulfillment
Send approved portal orders into the same stock, warehouse, shipping, and tracking workflows as every channel.
One connected order flow
From customer login to warehouse handoff
The buyer gets a simple storefront. Your team gets a clean, structured order that is ready for the operation already running in ChannelDock.
Customer signs in
Each client enters your branded portal with their own access.
They submit an order
Buyers select products and attach POs, artwork, specs, or instructions when needed.
You approve it
Your team reviews, confirms, or declines the order inside ChannelDock.
The right flow starts
Approved orders enter standard pick and pack or a custom B2B handling workflow.
Documents stay connected
Order files, invoices, packing slips, and shipment paperwork remain in one place.
Selected orderNorth & Co. · PO-10482
Your control layer
Review every detail before the warehouse starts
Self-service does not mean losing oversight. Every request arrives in a structured queue with the customer, PO reference, files, products, and handling requirements together.
More than a standalone storefront
The portal is already connected to your operation
A B2B shop only solves the front end. ChannelDock connects ordering to the same product information, inventory, order management, warehouse, and shipping layer used by your other sales channels.
Documents without the scavenger hunt
Every file travels with the order
Customer uploads, generated documents, and shipping paperwork stay connected from submission through fulfillment.
48 units checked
Labels generated
Trusted in real commerce operations
Built for teams that need more control as they grow
These customers use ChannelDock across their wider order and fulfillment operations. Their stories show what happens when manual work gives way to connected workflows.
“ChannelDock has allowed us to grow faster by giving our customers more control and automating the processes that used to slow us down.”
“We can connect multiple sales channels into one system—everything runs smoothly now. I can’t imagine going a day without ChannelDock.”
“The support is quick, knowledgeable and friendly. It feels like working with a partner, not a ticket machine.”
Straightforward pricing
The B2B Portal is included for ChannelDock sellers
No separate portal module and no per-seat add-on. Standard ChannelDock subscription terms still apply.
- Fully branded portal on your own domain
- Client logins and customer-specific access
- Order review, confirmation, and decline flow
- Automatic documents and custom file uploads
- Standard pick and pack or custom B2B handling
Already using ChannelDock? Log in to your account.
A practical path to self-service
Launch without rebuilding your entire business
Start with the customers and catalog that benefit most, then expand the portal as your team and buyers adopt the new workflow.
Connect your foundation
Bring products, stock, customers, and the operational systems you already use into ChannelDock.
Shape the buyer experience
Configure branding, customer access, catalogs, and the ordering rules your relationships require.
Invite, learn, and scale
Onboard a focused buyer group, refine the flow, and roll self-service out to more accounts.
Frequently asked questions
What teams ask about the B2B portal
Have a more specific ordering process? Book a demo and we’ll map it to ChannelDock with you.
yourcompany.com/b2b. Your clients order from your business, not from a third-party storefront.Turn repeat buyers into self-service customers
Give your B2B customers a better way to order
See how ChannelDock can bring your customer portal, stock, orders, and fulfillment together in one connected operation.
Included for ChannelDock sellers—no extra module or per-seat cost.